Do you know? YouTube is the second-largest search engine on the internet, right below Google.It has over 2 billion views per month.

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Leveraging YouTube is one of the most productive marketing strategies you devise for growing the popularity of your business.

Despite YouTube’s sheer reputation, many businesses still use Facebook instead of YouTubefor their video marketing endeavors.If you’re one of them, then you’re making a big mistake!

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Wondering why?

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YouTube is a force to be reckoned with as it helps in reaching more people and increases the chances of increasing brand awareness and creatinga loyal following for your content.

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But how can one create engagement on YouTube?

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One of its effective tactics is to create compelling YouTube descriptions. Continue reading to find out why!

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What Is a YouTube Description?

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YouTube description is the text that provides brief information about your video and why they should view it. You can find these descriptions right below the video.

The primary goal of any video description is to gain more views, engagement, and subscriptions leading to creating a loyal following. These descriptions are mostly SEO optimizedand categorized for their content tofind the right audience.

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8 Tips to Writing a Killer YouTube Description with Templates

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If you’re new to writing a killer YouTube description and don’t know where to start; you are in luck today. In this section, we have devised 8 tips for writing a killer YouTube description togain more views along with examples and template samples that will surely make your description shine through.

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So,without further ado;

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Let us break it down for you…

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1. Incorporate Relevant Keywords

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Just like Google, YouTube also loves relevant keywords. So, you need to incorporate at most two to three times to render the best outcomes. However, avoid using too many keywords. It will lead to keyword stuffing. And, it will decreaseyour chances to rank on YouTube.

Similar to Google, you can use Latent Semantic Indexing or LSI on yourdescription. It is basically a fancy word for using similar keywords.

For instance, if your primary keyword is “mobile phone prices,” you can rephrase it to “how much does a smartphone cost”.

Your description should be at least 250 words and should cover the entire topic within the first three lines. For keyword research, there are tools like YT Cockpit and Keyword Tool.

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Here’s an example of how to effectively use keywords on video descriptions.

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2. Provide Value

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Describe what you want to offer in the video.

Avoid using cheap tactics such as click bait with misleading thumbnails to luremore views. These tactics only benefit in the short run.

The viewers will eventually learn about this deception and even report to YouTubefor misleading content. As a result,it will damage your reputation and YouTube SEO rankings.

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What’s worst?

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You might even end up losing monetization for such activities.

Therefore,you must always provide value and convey your message by writing honest descriptions. This way, your audience will surely watch and like your

videos and even subscribe to your channel.

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3. Use Hashtags

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YouTube hashtags are another great tool to use to promote your content to your niche.You’re allowed to use 15 hashtags for your video and the first three hashtags display right below your video.

So,use your first three hashtags wisely.For instance, you could use the related topic, niche, or even your brand name in your hashtags.

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Here’s an example of how to effectively use hashtags.

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4. Add Links to Relevant Sources

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You can add more value to your content by adding relevant links to your niche. Those links include time stamp links, subscribe links, links to social media channels, and related to videos,playlists, blogs, and more.

You can also promote your social media accounts and products in your video descriptions.

Moreover,you can also include links in your descriptions if you have used and mentioned any tools in your videos. It would be easier for your viewers to find them.

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For example, here’s how to share different relevant links:

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5. Use Timestamps

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Using timestamps make your videos scannable and user-friendly. It also helps your content rank high on YouTube.

What’s best? Adding timestamps improves user retention by directing them to the most relevant section (chapters) of the video.

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Here’s an example of how and where to use timestamps:

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6. Optimize For CTR

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Your video should have a compelling title, thumbnail, and description to grab the viewer’s attention.

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For example, when I typed “gaming laptops” the following suggestions came up.

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The title, thumbnail, and description are all attention-grabbing in these three videos. The descriptions complement the title and the thumbnail by highlighting all the users’ pain points of buying a gaming laptop. Further more, it also compels the user to watch the video to learn more.

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7. Include a Call-To-Action (CTA)

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Your YouTube description provides a golden opportunity to make your viewers engage with your content. Also, it helps them learn more about their particular interests.  

Moreover,incorporating CTA also helps your viewers to move down your sales funnel when you’re using YouTube for business.

For example, if you’re creating videos for brandawareness (top of the funnel), you can add the link to your website foryour viewers to learn more (middle of the funnel) about your products andservices.

When you provide value to your viewers, they will mostly like to engage with yourchannel and also respond to your CTA.

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Pro Tip: YouTube only shows the first 200 characters of the description.Then, it shows the “show more” link to view the rest of the description. So ensure to

include all the important information about your product or service within these characters. This is because if they like 200 characters, they will read your

entire description.

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In the below example, see how they included the most important information whichis the CTA before the “show more” link.

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8. Track Your Performance

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When all is said and done, you need to track the effectiveness of your video description performance. Here are two ways you can track and improve them.

-        Preview Your Description

Before publishing the content, it’s well-advised to preview your description on multiple devices. The description shows differently on different devices.

Since most views come from mobile devices now, it’s better to track whether they’re fully displayed on them or not.

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For instance, here is an image of a description in a desktop view:

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And this is what the description looks like in mobile view:

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- How to Help Viewers to Find Your Videos

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YouTube Analytics helps you find which keywords are driving visitors to your videos and on which ones you’re missing out.

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YouTube Channel Description Examples

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By now you may have a pretty good idea of how to write a killer video description. In this section, we will share some of our favorite video descriptions

examples that would also cover our discussed points.

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Example#1: Yoga With Adriene

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Mentioning the mission of the company in thevery first line is a great way to write a channel description. The mission connects with the viewer as the word “free yoga videos” clearly indicates that anyone can join in on her channel no matter their skill level and get benefit from the videos. Furthermore, it’s also helpful in gaining more views as it galvanizes beginners to take part in and become familiar with the content.

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Example#2: Unbox Therapy

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The description grabs the attention of the viewers instantaneously with an attractive, to-the-point, and dead-on tagline. Moreover, the description also contains the email address for the viewers to get in touch with content creators, and ask questions about the business while other content creators can also reach out to them to create a collaborative video and more.  

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Example#3: Wes McDowell

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This description is straight forward and clearly states its business about what it can do for its viewers. Moreover, the description also provides its offerings interms of marketing strategies and techniques which a viewer can learn and adapt. YouTube loves clear descriptions and this one is most definitely it.

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Example#4: SciShow

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The best thing about this description is that it tells the viewers when their videos are uploaded. In that way, their viewers can tune in and watch the latest videos without missing out. In the end, the description also mentions their sister channels for the viewers to subscribe to them as wellwhich is a cool CTA, to say the least. When the number of views goes up, YouTube also ranks that video up and shows in suggestions to a wider audience.

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Best YouTube Description Templates Sample

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Sample#1: How-To Video Description

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Have you ever had to deal with [pain point]?If you have, then this [topic] video is just for your eyes. By the end of this video, you will know your way around[topic]

[Insert some stats about people benefiting from your videos]

In this video, we will cover [all subtopics].

Point#1 {Show value proposition}

Point#2 {Show value proposition}

Point#3 {Show value proposition}

[Add social media links] 

[Give information about your channel]

[Add relavant hashtags]

Thank you for watching! Please like and subscribe!

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Sample#2:  Your Channel Overview Video

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Hi,there! Is this your first time visiting my channel? Well, good to have youhere. Here’s what you need to know I am super obsessed with [interests relatedto your channel] and I use this channel to share all the information about [your topics] and help you get [viewer’s desired outcome].

You can also connect with me on:

Instagram

Facebook

Twitter

Subscribe to my channel and you will get the latest news about [your topic] first in yourfeed: {Link to subscribe to your channel}

Here are the links to [relavant resources]

Cheers!

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Sample#3: Video+Links to Relevant Resources

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What’s up, guys? In this video, we will cover how to [topic of your video].

I will also provide you with all the walkthroughs, guides, and resources for free. Here is the link to [relavant resources]

So,are you ready? Let’s start!

Here are some more videos which can help:

Video#01:[add relevant video name with link]

Video#02:[add relevant video name with link]

Video#03:[add relevant video name with link]

[Add social media links] 

Please hit like and subscribe!

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Conclusion

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The following is the summary of all points we have covered in this blog post.

●     Incorporate keywords in your video descriptions to find the right audience.

●     Always put the primary keywords at the beginning of your description.

●     You can use up to 15 hashtags to provide context to your viewers.

●     To make your description more relatable, add relevant links to credible sources andsocial media channels.

●     Use timestampsto make the viewers easily skip to their desired section of the video.

●     Use attention-grabbing titles, thumbnails, and descriptions to improve the click-through rate.

●     Before publishing, always preview your description on both desktop and mobile devices.

●     Always place the CTA above the fold to more visible to the viewers.

●     Use YouTube Analytics to track the performance of your keywords.

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Well,there you have all the information you need to write a killer YouTube description.

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